Do Not Assume: Embed & Engage

Roll-in strategy and communication

Do Not Assume…

your language is everyone else’s language.

When the problem is known, ideas have been created and prototypes have been tested and improved upon with feedback, we do technical and economic feasibility studies and roll-out our plans. This implementation phase will then lead to the big bang adoption of our plans and we are done!

Not.

To really embed the change, communication is of the utmost importance. You need to engage the people involved because only together you can tackle the problem. They have to adopt the plan and become as enthusiastic about it as you are. A roll-in instead of a roll-out so to say.

A plan or report is perhaps not always the best way to communicate your ideas. How can you bring the idea for the limelight and inspire and enthuse the audience to actually participate?

To engage others in realizing the result it’s important to communicate in a suitable and inspiring way.

Information doesn’t just take the form of text, diagrams and tables, but can take all sorts of different shapes and sizes. The question is to find a way of communicating that fits the message, fits the context and, last but not least, fits the audience. You should not present your findings as ‘the’ result, or ‘the’ outcome but as a process that is becoming. This way, stakeholders are involved in what has come before instead of them having a passive role as consumers of the outcome. Fields like Storytelling, Action Research and Appreciative Inquiry give insight into important aspects of this phase.

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